Ecolabels are an established means of guiding consumer choices towards product and service options with better environmental performance. The life cycle approach based award criteria of ISO Type I product-specific ecolabels aim to steer the product into the market in an environmentally less harmful direction. In this paper, we present an analysis of Product Group Specific Criteria Documents of two ISO Type I Ecolabelling Schemes: the Nordic Ecolabel and the EU Ecolabel. The examination of the product group specific criteria documents indicates that requirements on durability, upgradability and reparability can well be set, and are already included in ecolabel requirements. While durability is already present the criteria for a variety of different product groups, upgradability and reparability are currently required for fewer products, such as computers and televisions mentioned above. Future revisions of product-specific criteria set present an opportunity to apply circular economy relevant requirements on upgradability and reparability in a broader suite of product groups. Further research on product life spans of ecolabelled products is needed.